On July 25/2020, BTC Fight and Grungy Gentleman hosted a virtual see now/buy now fashion show at BTC Fight headquarters in Burlington, ON. Despite countless restrictions, social distancing rules, and a border closing, Grungy Gentleman owner, Jace Lipstein, and BTC Fight COO Shari Carruthers, were able to pull off a fashion show that faced all the odds.
When asked about the degree of preparation that went into this unique fashion show, Lipstein responded, “I had multiple outfit options for each model, plus I was present for the fittings over zoom. I felt very prepared for this show.” Lipstein was unable to attend the show in person, due to restrictions at the border because of the pandemic. However, that didn’t stop or slow down any of the fashion show’s incredible energy. “I would have loved to be there, feeling the energy and making sure everyone else feels it too. I was still able to give a speech prior to the show starting to get everyone excited.”